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Sunday, June 24, 2012

Optimize Your Email Marketing Campaign


There are a few strategies on how to optimize your email marketing campaign. It starts from when you start collecting your list. Free products in your squeeze page that you want to offer to your prospects should be related to your actual product. It seems to be pre-launch of the products you will sell. For example if you pick a health niche then your product related to health product. When they sign up, they give their name and email address in the opt in form means they agree to receive free products you offer. This means they are ready to become your list and have the potential to buy your actual products in the future. Quantity and quality email list you collect is equally important and dependent on each other to get a good sales.


When you send your email campaign to your list make sure it will be delivered according to scheduled. You should know the proper techniques for writing an email campaign to optimize your email marketing campaign. Your messages should have some unifying factors to help subscribers recognize you in the inbox. You must explain clearly the benefits of your product to your prospects. Use images to explain more about your product. You can also use testimonials in your marketing materials.


Consistently delivering quality content. Your emails should include the subject line that tells what the email is about. Every email sent to your customers is fun and entertaining to read so that your customers eagerly await your next emails. Use a special coupon strategy through email, it will be subtly promote your business and other potentially expand your business. They will spread about the offer or sale that you are doing to their friends, especially if you focus on exclusive offers, special coupons and incentives which will be reserved for the subscriber only.


Call to action. Write effective calls to action words like 'click here', 'buy now' are how you tell subscribers that you want them to do something else after reading your message. Those words, your call to action, are where people will click to respond.


Special privileges to subscribers. This could be on a super sale you offer to customers who visit your website via the link 'click through' provided in the email. Only those who become your subscribers are provided with this advantage, and if they want their friends to join, their friends that also must sign-up to your email list. This can be a great addition to your customer email database.


Do offer follow-up to influence your customers to visit your website again. However, not too often you are offering a special event because it will reduce the nature of the privilege.


These strategy that you can apply to your email campaign to optimize your email marketing campaign. If your email campaign is done correctly it can become viral methods in promoting businesses, products and services. 

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