The concept is simple, instead of sending text based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche market. When your subscriber opens the email they can click on a link and watch the video. Many people learn better when they can see a certain task actually being performed, rather than just reading about it, which explains the growing popularity of this form of advertising.
Today when so many people get a ton of advertising emails it can be really refreshing to receive something that they can just sit back and watch, something that doesn't seem like such a chore to have to get through. And if your video will show them something that will make their life easier, the effect is even more astonishing.
So, let's say you're promoting dog training supplies. You could make up a series of short videos showing specific techniques for training a dog. Give your viewers only basic information (your objective is to get them to buy your product so you don't want to give too much away, just enough to be helpful and to get them curious and interested in learning more). Then send the video emails out to your list.
There are several ways you can do a video. You can just do a screen capture video where they can see what you are doing on your computer screen. It's like they are standing right beside you watching what you are doing. You can also get a video camera and record yourself performing the task you are explaining (obviously this method will work better with our dog training example above).
To increase the effectiveness of video marketing, you can also submit videos to video directories. If you do, make sure that you use keywords in your video title, description and tags. That will help drive additional traffic to your website. Also, don't send the exact same videos to the directories as you are sending to your list. If you do and someone sees your online video, opts in to your list and just gets the same videos over again, they're going to be disappointed and possibly even mad.
Video email marketing is becoming more and more commonplace. That's happening because it's very effective and easy to do. With all the advances in technologies and all the inexpensive or free video recording software and tools, anyone can quickly and easily come up with content rich videos for their subscribers. Give them something of value and they'll like you, trust you, and buy from you.