Monday, July 16, 2012

Video Email Marketing

As with all forms of advertising, they evolve and change. What was once very effective and popular just doesn't seem to work as well as new and more effective methods come along. With the world of the internet this happens at a very quick pace. It's not at all uncommon for 'the king of the hill' to be outdated and ineffective in just a few short years.   Video email marketing is just beginning to really take off  right now. It's on a huge upswing and gaining in popularity all the time.

The concept is simple, instead of sending text based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche market. When your subscriber opens the email they can click on a link and watch the video. Many people learn better when they can see a certain task actually being performed, rather than just reading about it, which explains the growing popularity of this form of advertising.

Today when so many people get a ton of advertising emails it can be really refreshing to receive something that they can just sit back and watch, something that doesn't seem like such a chore to have to get through. And if your video will show them something that will make their life easier, the effect is even more astonishing.

So, let's say you're promoting dog training supplies. You could make up a series of short videos showing specific techniques for training a dog. Give your viewers only basic information (your objective is to get them to buy your product so you don't want to give too much away, just enough to be helpful and to get them curious and interested in learning more).  Then send the video emails out to your list.

There are several ways you can do a video. You can just do a screen capture video where they can see what you are doing on your computer screen. It's like they are standing right beside you watching what you are doing. You can also get a video camera and record yourself performing the task you are explaining (obviously this method will work better with our dog training example above).

To increase the effectiveness of video marketing,  you can also submit  videos to video directories. If you do, make sure that you use keywords in your video title, description and tags. That will help drive additional traffic to your website.  Also, don't send the exact same videos to the directories as you are sending to your list. If you do and someone sees your online video, opts in to your list and just gets the same videos over again, they're going to be disappointed and possibly even mad.

Video email marketing is becoming more and more commonplace. That's happening because it's very effective and easy to do. With all the advances in technologies and all the inexpensive or free video recording software and tools, anyone can quickly and easily come up with content rich videos for their subscribers. Give them something of value and they'll like you, trust you, and buy from you.

Friday, July 6, 2012

Effective Email Marketing

Having in mind that email marketing is now a popular marketing tool by which online marketers interact with visitors and customers alike very easily. It emphasizes on the budget and easy accessibility of the simple email, which is in fact similar to the emails that we send and receive every day, although created with a minimal difference in approach.

Email marketing gives you the opportunity to build your prospect list and the best way to maintain relationships with customers. Effective email marketing will provide multiple returns to the business owner. The success of email marketing experts are due to the secret techniques which they use in emailmarketing to attract prospects about the product being promoted.

Tips for effective email marketing include the following list which is by no means exhaustive:

(1) A potential future fortune

Email marketing simply makes use of the email system. What is needed of you is to dispatch mail-outs to your list of subscribers at appropriate time schedule. It is indeed a potential money-making machine as it reaches to subscribers instantly with your intelligently constructed messages. Subscribers who have come to know more about you will make more purchases from you. They will value your service through time once you have gained their trust and confidence.

(2) Build that precious relationship

Emails help marketers build the ever precious relationships with visitors and customers alike. A long lasting relationship is an asset to your online business. Once customers place their trust and confidence in you and your product, future product launches and promotions will be much more easier to handle. In fact, you will get more new customers from the recommendations of current ones via the viral marketing effect.

(3) Understand more about behavioral patterns of customers

The emails will enable you to understand more about the buying patterns and preferences of your customers. Every product strategy has to be modified once changes in buying trends are being observed. This is one of the more important tips for effective email marketing. You will have to catch the changing behavioral patterns as soon as they surface, and quickly make the necessary changes to your marketing strategies.

(4) Impact visitors with compelling headlines

Using the email, the attention of visitors must be alerted by means of compelling headlines. These headlines must create a powerful impact and must excite the visitors to continue reading the email. Their interest must be kept throughout the whole email message. What you have to offer must be all disclosed in your headline - giving visitors the valid reason to read on.

(5) Spice up with attractive freebies

Email marketing often works better when you offer freebies in your email messages. No visitors would reject such free offers. This process works well even when you are launching new products or just keeping customers informed prior to launches, with your links leading to your sales copy where they will read more.

(6) Appreciate and use the marvelous speed of the email

No other marketing medium beats the speed and cheapness of the email. There is no doubt about that. Emails help to inform customers about your latest products almost instantly. Transmission of communication is fast and effective. Even feedback and complaints can be received and rectified immediately. Surely, you will appreciate the power of the simple email.

(7) Restate your offer continually

Visitors may find reading your emails long and tedious. More often than not, most visitors would just scroll straight down to the bottom before clicking off. To avoid losing a precious potential buyer, always place your offer links in various locations of the email messages. This process will serve to remind visitors of your appealing offer on hand. Restating your offer in such a way is another tip for effective email marketing. It has been proven so in the market.

(8) Conduct diligent follow-up maintenance to your email system

In any business, follow-up is essential for the sake of good customer relationship. Email marketing is no different. Maintaining an efficient follow-up system for your email marketing campaign will ensure that all emails whether previous or current will be well taken care of. Your customers deserve the best attention in terms of prompt replies to their complaints, questions and comments.

In conclusion, email marketing is a powerful marketing tool commonly used by marketers. To succeed in it, you have to ensure it is given due attention, and that effective strategies are carefully planned and used to drive it.

Wednesday, July 4, 2012

Email Spam

Do you often hear the word email spam? An email is considered as spam as email "trash" is thought to interfere with, intrude into your email inbox. Spam is the common term for electronic ‘junk mail’. This email spam is usually sent from the sender (spammer) to your email account. 

The main purpose of spam email is for the sale of products, services or for the purpose of fraud. Sometimes they contain the viruses. Some people say spammers are one of unethical behavior on the internet. Do not respond if the email message seems dubious or the subject line or sender looks suspicious.

Jun 2007 - One source said an estimated 90 billion spam messages sent every day. 20% are related to product sales. Sale of medical and health products and services: 21.9% (+3.7). Computers and Internet: 9.2% (-1.2%). Tourism: 8.7% (no change). Cyber ??crime: 8.9% (+0.9%). Five largest category of spam email in June 2007. Spam to fraud is the most dangerous-be careful and do not click on links in spam messages. 

Do not spam - How often do you read these words on the internet? How do you feel if you have hundreds of email spam in your inbox every day?. If you do not like email spam then you also do not spam. Make sure that the email sent only to those who gave permission, those who give their name and their email address into the 'mailing list' or your autoresponder system.

A good internet marketers, they do not spam and always keep credibility as a good internet entrepreneur because spamming can be detrimental to your business and damage your credibility.